Mate, if I was playing - If I was an MVP level player in the NBA, I would not give a shit about it. I would not give a shit at all. Different people have different perspectives on things. All I care about is winning games and trying to win the Championship.
Just because you care about it, doesn't mean everyone else should too (that includes players). I have no problem with players that care about it. That's up to them. Some care about winning MVP more than winning the Championship.
Then you can use David Robinson as an example, you think he gives a shit about the MVP he got in '95? I'd throw that shit in the bin (I wonder what David has done with it? If he even has it on display? I'm guessing he's got it in a cupboard or something), as I'd still be pissed about not winning it all/losing to the Rockets anytime I think about that season.