100% agree, but it doesn't need to be joke-level basketball like it has been in some recent years. Guys not even crossing half-court, zero resistance in the paint, chucking shots from half court...it almost felt like they were making a mockery of the game. It's never gonna be the level of regular season basketball, and it doesn't need to be. At least make it look like you are playing an organized game.
I was perfectly fine with the level of effort last night, maybe even a little surprised. They were still playing at like 60%, but guys were contesting shots at the rim, they were getting a hand of up on threes, they were getting back on leak outs (for the most part, Stripes took advantage of that against World for a while). We actually saw a challenge in an All Star game for god's sake.
We'll see how it goes next year...players got up for it because of the change in dynamic, but that will wear off eventually. But I think if you can get at least a few guys to continue to play with effort like Wemby, Ant, Brown, and others were...it forces the others to follow suit. It used to stand out if you were the only one playing defense (like Giannis did that one year), now it would stand out if you are the only player on your team half-assing it.
Otherwise, apparently you are counting on legends like Jordan retiring or Kobe dying to actually give a shit and make it a memorable game.